According to the Status of Women in US Media, women of color represent 12.6 percent of local TV news staff. Vanessa Echols has been part of this mighty minority for over three decades. During this time she has met some of the most influential people in the world, has influenced hundreds of thousands of people herself (including the millions of people that tune in to the news while visiting the happiest place on Earth) and has BEAT CANCER. Talk about resilience. While there may not be much representation from women of color currently, it only means that there is plenty of room for you. Vanessa is here to share why it’s worth it for you to continue to pursue this avenue and some of the challenges you may face on your way to success in television.
Story
Ryce:
How did you get into the news/ media industry? who or what influenced you.
Vanessa:
Ryce:
Were the experience at the campus TV station and your childhood dream the only factors in your choice to pursue a career in television?
Vanessa:
I was in college in the 80s, so growing up there weren’t many women in television news who looked like me. So I admired in particular the African American female journalists on the local stations in Columbus, GA and Montgomery, AL. My first job in television was at a small tv station in Jackson, TN. We had a small on air staff, but that meant we had a chance to do a lot and learn from our mistakes. From there, I worked at stations in Macon, GA; Chattanooga, Nashville and finally here in Orlando.
Obstacles
Ryce:
Judging by your career now, it would seem that you had a pretty straight forward path to your career now. What, if any obstacles, did you face on the way to your current position?
Vanessa:
Some of the biggest obstacles were being in a highly competitive field and early on, working at small stations where there may have been only a couple of Black women on air, so to get hired, you had to wait for them to leave. Back in the day, there was this sense of…”we already have a Black female reporter”
Ryce:
How did that make you feel and how did you push through despite the disappointment?
Vanessa:
I’ve always been one of those knock down the walls/challenges kind of people. So even when it was frustrating, I was determined to keep going.
Action
Ryce:
How were you able to make peace with your obstacles?
Vanessa:
I finally realized that sometimes what looks like an obstacle is often an opportunity. In television journalism, especially when you’re getting started, you often have to apply to dozens of stations before one finally says yes. It was even tougher 25-30 years ago because many cities/markets only had 3 networks affiliates: ABC, CBS AND NBC. So I learned that any station that said no was simply setting me up for the station that eventually said yes.
Ryce:
I love that! It’s amazing how some of the most disappointing times can be some of the best things to ever happen to us. How would you say they (the obstacles) helped you in your journey?
Vanessa:
It helped me to have tough skin and not take rejection personally. Failure is not final and neither are setbacks.
Plan
Ryce:
What advice would you give to someone pursuing a career in broadcast journalism?
Vanessa:
You have to be fully committed. News never stops, so there are very few 9-5 schedules in this business. It often requires working weekends, holidays and missing out when family and friends are gathered to celebrate. You have to be persistent and not give up when the first 10 stations say no. Number 11 might be the one and it might be a better situation than what you thought would be in the first 10. You also need to be tough. You can’t be afraid to ask people tough questions, but you also need to have empathy for people you’re reporting on, who might be going through the most difficult moment of their lives.
Ryce:
Wow. I’m pretty sure a lot of this advice can be applied to many other professions too. We know it works because you are living it out! What’s next for you? Any big plans?
Vanessa:
I have no idea. LOL. Seriously I don’t. I’m at a point in my career where I am open to whatever God has for me. He has THE future plan, but so far, has shared very little of it with me. LOL again. But whatever it is, I know He has prepared me and it’s going to be great.
Ryce:
We can’t wait to see what opens up for you next. Please feel free to drop in and share any time. Any final thoughts for my readers?
Vanessa:
I want people to live their lives fearlessly, to not be afraid to take chances. One of my favorite expressions is: Run Toward The Roar. And that means, when you see what looks like a challenge or an obstacle, be like a lion and run toward it.
Vanessa’s Favorites!
Please visit: www.VanessaEchols.com to read more about Vanessa’s journey and to keep up with her latest accomplishments.
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